Your Customer Research

Find out what your customer really thinks…

Why Your Customer Research?

Why not ask valuable questions? Understanding your client’s view is key to creating a more sustainable relationship with them – and growing a larger share of the market. 

Developing your commercial strategy in isolation can lead to wasted time and money.  A small investment in research separates perception from reality and puts you in position to strengthen your relationships with your existing customers – and attract new ones.

We run client or customer research programs that find out what your customers and prospects think of you. We also run competitive and stakeholder research to give you a better idea of your true north.

Use Cases

Research & understand customer opinions

Brand loyalty is low

Our products don’t resonate with audiences

Customer inputs aren’t included in our marketing plan


“My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”

– Christine Wyatt, IBM GBS General Manager

Why Tollejo?

We’ve led huge research programs for global tech and editorial organisations.

Our team comprises ex-journalists who have written reports and articles for the Financial Times and the Economist Group. Our sales and marketing consultants have led thought leadership campaigns for Fortune and FTSE organisations to drive global-brand awareness and customer satisfaction.

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