Holding up The Mirror
Story, Copy, Playbook & Materials
Sales & Marketing Enablement
Tollejo Ventures makes it easy for audiences to understand you and enables your teams to articulate your value proposition
We elevate your story to activate CXO customers, employees or investors. We create brand categories, value propositions and internal engagement, using our message framework and market positioning tools.
Stories that CXOs buy into
“My issue was that my sales and client relationship teams were underperforming. Poorly written and presented proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.
“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.
“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident . . . and certainly more buyable for our clients.”
“Tollejo was able to take a complex product, turn it into a simple story with a great commercial plan – and implement it.”
“I’m deeply impressed by the way Tollejo structured their programmes. Once we had our story and strategy, we could really drive some amazing results.”
“Tollejo nails the brief each time. “They take the time to understand our business—and they understand the challenges of landing messaging and positioning in large, matrixed organisations.
“They’ve helped us position service offerings, create thought leadership, and build corresponding sales enablement and marketing materials.
“The team loves working with them.”
We feed on ideas. We’ve helped clients create revenue streams of $500m+. In 2021, we uncovered $92m of hidden opportunities for a handful of brands with their existing clients.
Our team blends creativity, commercial and technical expertise to drive real growth, engagement and performance.
Tollejo was formed by ex-tech journalist and FTSE marketeer, Dan Ilett.
The Wisdom of Leaders
Our Global CXO Board is Tollejo’s exclusive advisory panel of C-suite members from various industries – giving you access to experience, opinions or advice on your next steps.
We find that the people we work with wish to continue working with us, and so we launched our advisory board to help others achieve more.
You can ask questions on growth, intent, proposition feedback, strategy or technology.
The Superuser Forum
The Superuser Forum is our community of some of London’s most impressive creative and entrepreneurial leaders.
The forum addresses challenges and opportunities in growth markets. Our audience comprises CXO decision makers, investors, entrepreneurs, creatives and intrapreneurs.
Please contact us if you would like to learn more about the Superuser Forum.
Subscribe to our monthly briefing for summarized global research in commercial performance.