“My issue was that my sales and client relationship teams were underperforming. Poorly written and presented proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.
“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.
“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident . . . and certainly more buyable for our clients.”
Christine Wyatt