They don’t ask the client what they really want, and when the client asks for something off-menu, they often don’t know how to respond. This results in companies losing business because all they know how to do is use a commodity-based approach to sell products and services.
The Values Sales Method approach ensures salespeople have the confidence, the drive and they’re armed with the stories to talk to clients about the outcomes and the value they need to achieve as opposed to the products they need to buy.
This is where value selling comes into play.