Know what your customer is thinking
Define your category where no competitor can beat you
Discover upsell opportunities and claim sales that should be yours
Iron out team conflicts and align around a common language
The Mirror: How do you look?
The Mirror is a reflection of how you look.
It shows you what your clients see. It tells you what your competitors say. And it sheds light on how to you can perform better.
Through detailed video interviews, workshops and a mixture of qualitative and quantitative research, we find out what drives demand, performance and buyer action.
The Mirror will show you your path to owning your market category and telling the best story of them all.
“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.
“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”
– Christine Wyatt, IBM GBS General Manager
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