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The Mirror

Discover what your customers think, uncover new opportunities and learn how to beat your competitors  with our world-class customer research


Know what your customer is thinking

Define your category where no competitor can beat you

Discover upsell opportunities and claim sales that should be yours

Iron out team conflicts and align around a common language

The Mirror: How do you look?

The Mirror is a reflection of how you look.

It shows you what your clients see. It tells you what your competitors say. And it sheds light on how to you can perform better. 

Through detailed video interviews, workshops and a mixture of qualitative and quantitative research, we find out what drives demand, performance and buyer action. 

The Mirror will show you your path to owning your market category and telling the best story of them all. 


“My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”

– Christine Wyatt, IBM GBS General Manager

Why Tollejo?

We’ve led research and advisory programmes to improve commercial performance for global organisations, mid-sized companies and scale-ups. We’re interested in your challenges and vested in your success.

Talk to us

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