The Mirror

Discover how well your messages, marketing and sales processes are performing – and how to improve them – with our research and benchmarking processes

Why ‘The Mirror’?

Why not ask valuable questions? Understanding your client and stakeholder’s view is key to creating a more sustainable relationship with them – and growing a larger share of the market. 

Through research, stakeholder interviews and analysis, The Mirror shows you how your messages are performing – and how to improve.

It is our best-selling programme because it provides a multi-faceted view of your true position in the market, leaving no stone unturned, and provides the foundation for a stronger market position. 

Activity Includes:

  • Qualitative market and client research

  • Discovery and alignment workshops

  • A review of your core message

  • Team opinion surveys

  • Competitor messaging analysis

  • Analysis of all sales, pitch and marketing materials

  • A health check-up of marketing and sales processes

Use Cases

Understand the opinions of your stakeholders

Improve brand loyalty

Simplified, easy-to-understand sales and marketing collateral

Discover your market, understand your competitors and find your story


“My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”

– Christine Wyatt, IBM GBS General Manager

Why Tollejo?

We’ve led huge research programs for global tech and editorial organisations.

Our team comprises ex-journalists who have written reports and articles for the Financial Times and the Economist Group. Our sales and marketing consultants have led thought leadership campaigns for Fortune and FTSE organisations to drive global-brand awareness and customer satisfaction.

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