Why ‘The Mirror’?
The Mirror is our best-selling research and discovery programme. It reveals what your customers think and where you’re leaving money on the table, pointing to gaps in your commercial performance.
It provides a multi-faceted view of your true position from the customer, market and leadership perspectives, and a roadmap to stronger growth behaviours.
Qualitative market and client research
Discovery and alignment workshops
A review of your core message
Team opinion surveys
Competitor messaging analysis
Analysis of all sales, pitch and marketing materials
A health check-up of marketing and sales processes
Know what your customer is thinking
Find new opportunities and claim money left on the table
Align leaders, behaviours, marketing, sales and propositions
Discover your market, how to beat competitors and find your story
“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.
“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”
– Christine Wyatt, IBM GBS General Manager
Talk to us
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