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The Mirror

Discover what your customer thinks and find money left on the table with our world-class customer research

Why ‘The Mirror’?

The Mirror is our best-selling research and discovery programme. It reveals what your customers think and where you’re leaving money on the table, pointing to gaps in your commercial performance. 

It provides a multi-faceted view of your true position from the customer, market and leadership perspectives, and a roadmap to stronger growth behaviours. 

Activity Includes:

  • Qualitative market and client research

  • Discovery and alignment workshops

  • A review of your core message

  • Team opinion surveys

  • Competitor messaging analysis

  • Analysis of all sales, pitch and marketing materials

  • A health check-up of marketing and sales processes


Know what your customer is thinking

Find new opportunities and claim money left on the table

Align leaders, behaviours, marketing, sales and propositions

Discover your market, how to beat competitors and find your story


“My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”

– Christine Wyatt, IBM GBS General Manager

Why Tollejo?

We’ve led research and advisory programmes to improve commercial performance for global organisations, mid-sized companies and scale-ups. We’re interested in your challenges and vested in your success. 

Talk to us

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