The Message

Inspire action from your stakeholders by building a strong position and message to help your brand dominate the market

Why ‘The Message’?

The Message makes it easy for your customers, investors and analysts to understand ‘why you?’.

Led through a number of sprint workshops, we run a discovery, alignment and creative process – working closely with you to build a strong position, message and story to elevate your brand and activate your stakeholders.

Activity includes:

1. We recommend and present possible market categories and positions, refined in workshop format to find the best brand fit

2. We provide a master message framework for articulating to the market – including tagline, one-liner, boilerplate and message blueprint

3. We refine the message and make it relevant for your specific customer groups

Use Cases

Build a strong, differentiated brand position

Make your brand stand out against competition with your story

Help clients and stakeholders to understand your brand value

Use inclusive language & eliminate jargon, making your offerings easy to understand


“I am so impressed at the difference Tollejo made to us. They not only gave us a story we all bought into, but a superb go-to-market plan.

“Differentiation in banking is hard and they really helped us to crack that. Once we had our story and strategy, we drove some amazing results.”

Ewan MacLeod; Chief Digital Officer, Nordea Bank

Why Tollejo?

We’ve worked on some huge messaging and  projects for global companies

Our team is made up of journalists who have worked for the Financial Times, and FTSE marketing and commercial leaders who have driven global-brand campaigns.

Our clients in the FTSE and Fortune leagues, mid-sized and early stage tech companies use The Message to gain competitive advantage by articulating their true value through brand position and market story.

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