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Struggling to engage your audience?

Customers, analysts, investors and press all expect you to communicate your value quickly, and in language they understand.

Tollejo works closely with B2B brands to build a strong market position, message and strategy to elevate their brand and activate stakeholders.

Through our discovery workshops, competitor research and market positioning processes, we create a brand story which delivers your values effectively – leaving you with a unique market position and compelling customer-facing copy that converts

  • Discover possible market categories and positioning to unlock your brand potential and dominate the market

  • Help your sales and marketing teams perform better with consistent storytelling and brand messaging – purposely written to engage your different audiences 

  • Create a brand identity to help your community grow: articulate your market story, value proposition, brand characteristics and personality


“I am so impressed at the difference Tollejo made to us. They not only gave us a story we all bought into, but a superb go-to-market plan.

“Differentiation in banking is hard and they really helped us to crack that. Once we had our story and strategy, we drove some amazing results.”

Ewan MacLeod; Chief Digital Officer, Nordea Bank

Why Tollejo?

We’ve worked on some huge messaging and growth projects for global companies

Our team is made up of journalists who have worked for the Financial Times, and FTSE marketing & commercial leaders who have driven global-brand campaigns.

Our clients in the Fortune and FTSE leagues, mid-sized and early-stage tech companies use our services to gain competitive advantage by articulating their true value through brand position and market story.

Why ‘The Message’?

The Message makes it easy for your customers, investors and analysts to understand ‘why you?’.

Led through a number of sprint workshops, we run a discovery, alignment and creative process – working closely with you to build a strong position, message and story to elevate your brand and activate your stakeholders.

Activity includes:

1. We recommend and present possible market categories and positions, refined in workshop format to find the best brand fit

2. We provide a master message framework for articulating to the market – including tagline, one-liner, boilerplate and message blueprint

3. We refine the message and make it relevant for your specific customer groups

Use Cases

Build a strong, differentiated brand or product position

Make your brand stand out against competition with your story

Help clients, employees and stakeholders to understand your brand value

Use inclusive language & eliminate jargon, making your offerings easy to understand