When most people think of marketing, they usually think of appealing to new customers. Marketing isn’t usually associated with reaching out and messaging existing customers — only 18 percent of brands said […]
What makes a good tagline? Creating the perfect tagline is something that many brands struggle with. How can you fit what you are into a few words? How can you […]
Chief Marketing Officers (CMOs) are increasing their spend on digital channels as the COVID pandemic has scuppered many 2020 offline campaigns. As a direct result of the COVID-19 pandemic, one-third […]
Companies looking to position in the AI market will quickly need to satisfy ethical questions for buyers – even though the demand curve looks steep. The impact of buying the […]
Microsoft, IBM and Amazon have walked away from facial recognition tech in law enforcement. Neither company owns a significant market share, but the reputational risk for continuing with the technology […]
You have approximately one second to capture someone’s attention. Perhaps three – and if you’re really lucky, a few more. But make no mistake, we are talking seconds. As I […]
Stand out from the crowd. It sounds so simple, but a majority of businesses fail to do that. If you don’t stand out from the crowd, you won’t be visible […]
For most industries, the most difficult obstacle to overcome is getting the customer to pay you. This is particularly true for “neobanks” ike Starling, Revolut and Monzo. Despite millions of […]
COVID has seen vast changes in companies’ budgets, and 80% of them say these cuts won’t be reverting back anytime soon. Yet, over half of businesses worldwide have spent the same or more on […]
Public spending on cloud computing now accounts for 15% of IT spend and is estimated to grow to $500 billion by 2023. It’s no surprise that the growth markets within, […]
The value of storytelling in marketing and branding is widely known. To be able to have customers understand a narrative you build and buy into the idea that your tech […]
The role of the CMO has been thrown into turmoil this year. The COVID-19 pandemic has accelerated the majority of business’ efforts towards digital transformation and has seen many having […]
Many cloud security companies believe themselves to be Software as a Service (SaaS) firms, when they actually have a field-sales journey. A good marketing plan will include not only a […]
It’s a bad industry habit to use technical, complicated language to sell cloud solutions. Cloud security products are complicated and technical innovations, but for the most part, the customer does […]
As a security provider in 2020, brand trust is paramount. Customers have many reasons to doubt a tech company’s claims and if your brand does not make a conscious effort […]