We help businesses go to market with stories that win customers and define future growth.


Is your story all about your capabilities or the value you bring to your customer?

Your Capabilities (what you think is important)


Packaged Value (what your customer thinks is important)

Our Approach:
Position. Design. Engage.

We believe your story drives growth, engagement and trust.

We help companies to design their brand, products and services based on their story.

Our approach is creative and commercial, beginning with the story the customer needs to hear.

How we’ve helped our clients land deals up to $500m

  • Brand, product and service relaunch

  • Thought leadership positioning & content

  • Go-to-market planning

  • Marketing campaign development

  • Sales enablement materials and coaching

  • User journey re-design

  • Messaging | Thought Leadership | Sales Enablement | Coaching
    “My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

    “Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

    Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”
    – Christine Wyatt, IBM GBS General Manager
  • Messaging | Thought Leadership | Sales Enablement
    “Tollejo nails the brief each time. They take the time to understand our business—and they understand the challenges of landing messaging and positioning in large, matrixed organisations.

    They’ve helped us position service offerings, create thought leadership, and build corresponding sales enablement and marketing materials. The team loves working with them.”
    – Irene Sandler, VP and head of global messaging and portfolio marketing
  • Positioning | Strategy | Go-to-Market

    “I am so impressed at the difference Tollejo made to us. They not only gave us a story we all bought into but a superb go-to-market plan.

    “Differentiation in banking is hard and they really helped us to crack that. Once we had our story and strategy, we drove some amazing results.”

    – Ewan Macleod, Chief Digital Officer
  • Digital Transformation

    “Tollejo was able to take a complex product, turn it into a simple story with a great commercial plan – and implement it.”

    – Iain Gibbons, Customer Director
  • Helping a telco to turbo boost growth

    “Tollejo is like rocket fuel for sales. Win rates go up. They approach growth from the customer perspective, lining up sales and marketing to ensure the brand position is a promise that is met.”

    – Tim Davies, CEO
  • Creative Thinking | Data Precision

    “We knew we had to fight harder outside of the industry to win in new markets. Tollejo has helped us to do that through with some very good work.

    “We love our new position and the category Tollejo helped us with. The process has given us internal alignment so we can be confident in our growth story. It’s invaluable we can fall back on a story the market is now using without having to second guess.

    “The combination of creative thinking and data precision has taken us forward leaps and bounds.”

    – John Milliken, CEO
  • Market Positioning | Growth

    “Members of the Tollejo team have been instrumental in helping us figure out how we position ourselves in the innovation space.

    “Unlike the usual consultancy, their strategies have maintained a fine balance between being creative, business focused and with measurable, data-driven impacts.

    “They have also carried this impressive performance over into their work with our portfolio companies, helping them focus on their market proposition and ultimately driving growth.”

    – Chris Semple, BBVA Global Lead, Innovation, Digital & Data

    Our Services

    One liner description
    One liner description
    One liner description
    Experience Evolution
    One liner description
    One liner description
    Commercial Structuring
    One liner description

    Who We Are

    We are entrepreneurs with creative, media and commercial backgrounds in leading technology businesses.

    We work with global companies and we’re based in London.

    Our Voice

    Contact Us