Market Strategy

Our Fortune-grade marketing plan made by CMOs will arm you with the story and growth approach you need to reach your target markets, build your value proposition and win customers or investors

Win the customers you want

The Plan is a thorough go-to-market plan that takes into account all our findings from The Mirror, all the creative work from The Message – and puts them into your growth plans for main and sub-markets of your segmented products and services.

We’ve found £500m companies without a proper go-to-market plan – just a list of activities unaligned to strategy, a tactical activity calendar and no performance reporting.

Our Market Strategy will provide you with a comprehensive go-to-market plan aligned to your financial, brand and growth goals – broken down to:

• Channels
Budget allocated
Lead calculator
Cost of lead
Predicted CAC vs actual
Lifetime Value
Logo retention
Overall Activity Plan (calendar)
Financial Objectives
Sales objectives
Story objectives
Our target markets 
Products & value USPs 
Areas of Focus in markets 
Customer requirement in each
Sales approach 
Sales requirement 
Marketing activity (Brand
awareness, lead gen, nurturing,
closing & account-based
marketing for upset)
The funnel
The org chart and marketing /
sales ops to support the funnel
including where business
development managers sit, for
example. Plus partners, agencies
Opportunities in target markets 

Use Cases

New growth strategy

Sales and marketing

Investment required –
plus investor materials

Marketing plan


“We knew we had to fight harder outside of the industry to win in new markets. Proposo has helped us to do that through with some very good work.

“We love our new position and the category Proposo has helped us with,” said Milliken. “The process has given us internal alignment so we can be confident in our growth story. It’s invaluable we can fall back on a story the market is now using without having to second guess.

“The combination of creative thinking and data precision has taken us forward leaps and bounds.”

– John Milliken, CEO of Speechmatics

Why Proposo?

Our team is made up of entrepreneurs, ex-Financial Times journalists, tech marketing and commercial leaders who have driven global-brand campaigns.

We’ve worked on some huge go-to-market projects for global companies – and the next question is always, ‘can you help us build our campaigns?’

Yes we can.

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Growth by Story

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