Go-To-Market Strategy

Our go-to-market strategies arm you with the story and growth approach you need to win customers or investors

Win the customers you want

Whether it’s a detailed channel marketing plan with Cost of Acquisition / Lifetime Value, an investor program for your next round or a narrative to win the market – you can reach your target markets and build your value proposition in the customer segments you want to win.

Led with a set of predefined inputs in the discovery phase, you’ll discover the market strategy to help you grow – breaking down the goals, KPIs, activity and execution responsibilities your team needs to achieve its goals.

Our programme has been used by some of the biggest and fastest-growing tech brands in the global market today.

New growth strategy

Sales and marketing

Investment required –
plus investor materials

Marketing plan


“We knew we had to fight harder outside of the industry to win in new markets. Proposo has helped us to do that through with some very good work.

“We love our new position and the category Proposo has helped us with,” said Milliken. “The process has given us internal alignment so we can be confident in our growth story. It’s invaluable we can fall back on a story the market is now using without having to second guess.

“The combination of creative thinking and data precision has taken us forward leaps and bounds.”

– John Milliken, CEO of Speechmatics

Why Proposo?

Our team is made up of entrepreneurs, ex-Financial Times journalists, tech marketing and commercial leaders who have driven global-brand campaigns.

We’ve worked on some huge go-to-market projects for global companies – and the next question is always, ‘can you help us build our campaigns?’

Yes we can.

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Growth by Story

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