“We hired Tollejo to help define the brand and communication strategy for Moonfare, the digital platform that allows individual investors to invest into some of the best private equity and venture capital funds that were previously only available to institutions. These investments are complex and not for everyone.”

“For qualified investors there are multiple very strong arguments for the asset class and the Moonfare platform – too many in reality to communicate them with clarity and consistency across our different channels. “

“In a thorough and engaging process Tollejo helped us to develop a clear architecture for brand and messaging that we were able to implement with in-house resources across all relevant content and media channels as well as in the interactions of partnerships and investor solutions teams.”

“Tollejo nails the brief each time. They take the time to understand our business—and they understand the challenges of landing messaging and positioning in large, matrixed organisations.

“They’ve helped us position service offerings, create thought leadership, and build corresponding sales enablement and marketing materials. The team loves working with them.”

“Tollejo is like rocket fuel for sales. Win rates go up. They approach growth from the customer perspective, lining up sales and marketing to ensure the brand position is a promise that is met.”

“Members of the Tollejo team have been instrumental in helping us figure out how we position ourselves in the innovation space.

“Unlike the usual consultancy, their strategies have maintained a fine balance between being creative, business focused and with measurable, data-driven impacts.

“They have also carried this impressive performance over into their work with our portfolio companies, helping them focus on their market proposition and ultimately driving growth.”

“At every stage Tollejo has helped us to continue our brand evolution.

“The Mirror showed us what we were doing well and where we had opportunities to improve our commercial performance – highlighting exactly where we were in the market, where we needed to be and how we could get there.

“The findings of The Mirror project prompted us to work with Tollejo to revisit our internal and partner comms strategy. The next project will focus on commercial performance.”