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Big consultancies struggle to explain AI value…

The big consultancies and system integrators are struggling to communicate their value proposition around AI to execs.

Check the Five-Second Message Test video below – and see if you, as a busy CXO, can understand their value proposition…

A lack of substance, proof points and point of view means the door is open for challengers.

Take a look:


Dan is an expert in global technology brand marketing and sales. He has advised IBM, Google, LinkedIn, Microsoft, Samsung and Cisco on brand position, go-to-market strategy and sales performance. He has launched businesses in Fintech, Cleantech, SaaS and marketing platforms. Dan is an award-winning tech journalist who wrote for the Financial Times and Economist Group.

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