Bid Coach gives you high-quality bid, tender and sales content – our programme identifies strengths and weaknesses, creates customer-aligned messages and fine-tunes the writing in presentations for maximum impact

Supercharge Your Bids

Companies often spend thousands when bidding for a large project – yet often fail to deliver the right story, or to complete the most fundamental checks before submitting content.

The messaging, spelling and grammar all need to be correct – and your customer needs to feel that you understand their problem at least as well as they do.

BidCoach is our programme built to make your bids stand out from the crowd. We help you to deliver a simple, precise and value-driven message – whilst engaging your client with an amazing user experience.

Activity Includes:

    • Message Check: analyse your current messaging, identify any gaps and get written recommendations for improving engagement and understanding 
    • Bid Builder: distill your messages for optimal effectiveness, ensuring alignment and adherence to custom requirements with strategy recommendations to help resonate with your reader(s)
    • Bid Check: build confidence in presentation delivery, get your whole team aligned and ensure your bid (and its delivery) is client value-focused

Use Cases

Communicate your understanding of the request with the right message

Win more bids by proving your brand and team value

Deliver client and end-user focussed proposals

Get teams working better together with improved confidence in delivery


“My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

“Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

“Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”

– Christine Wyatt
IBM GBS General Manager

Why Tollejo?

We’ve led huge sales and communication programs for global tech and editorial organisations

Our team comprises ex-journalists who have written for the Financial Times and the Economist Group. Our sales and marketing consultants have led bid writing  and sales enablement programmes for Fortune and FTSE organisations to drive global brand awareness, communications and improve sales performance. 

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