The Commercial Performance Consultancy

We believe people thrive when things are simple and clear. 

For companies to succeed, they need to evolve faster with better propositions, engagement and organisational maturity aligned and designed for customer needs. 

In all we do, we bring clarity and simplicity to help people improve trust with others and communicate their ideas and value.

We evolve commercial performance by evolving six growth disciplines that top-performing companies use to drive consistent growth. They are:

  • Customer Experience 
  • Propositions
  • Sales
  • Marketing
  • Organisational Behaviours
  • Leadership 

We use a mixture of research, advisory models, coaching and asset creation to help our clients improve their commercial performance.

We call our process ‘Growth Evolution’, which narrows the Potential Gap of how you perform today vs what you could be achieving.

We’re entrepreneurs, investors, ex-global journalists (Financial Times) and commercial sales and marketing leaders who provide research, and guidance to some of the biggest companies in the world. We have led global teams, scaled products and run the P&L. We get you.

Our Values

We’re an experienced team of scale-up entrepreneurs, FTSE sales and marketing leaders and technology journalists. We all appreciate creativity to engage, delivering with precision and including rather than excluding people in all we do.


We got into marketing and media because we love to create and engage. We are entrepreneurs and marketing leaders who drive our business connecting people, passion and ideas.


We love to get laser-focused on the intellectual challenges we get. We feed off interesting work and get excited when something looks harder than usual.


We’re committed to not only including all walks of life in our teams and projects, but ensuring everyone can understand a company’s value proposition.

A brilliant team dynamic.
A great intellectual challenge.
We love what we do.

We love to work with people who can create and deliver across disciplines in marketing, sales and technology growth strategy

Here’s Our Story


After a record year despite the pandemic, the company rebrands as Tollejo – the Commercial Performance Consultancy, increases its team and broadens practices 


Proposo gains traction in the venture space, securing its own portfolio of venture marketing deals. 


Proposo moves into go-to-market for Fintech and Deeptech, AI, Cyber, marketing transformation and product delivery


Erbut repositions as a messaging and growth consultancy called Proposo for enterprise tech firms. We include CMO and go-to-market advisory. Erbut Media Training splits off as a separate company


Erbut starts to deliver messaging programmes tech companies. Launches Blue Chip enterprise-tech bid advisory service covering Europe to engage clients in first five seconds


Media training service receives many requests for help with media messaging. Launches messaging and brand-advisory services


Dan Ilett establishes Erbut Media to produce special reports and business-tech and sustainability white papers after writing for the Financial Times and the Economist Intelligence Unit. Launches media training service for execs who will appear in mainstream media

Team Tollejo

Dan Ilett

About Dan
Dan is an expert in global technology brand marketing and sales. He has advised IBM, Google, LinkedIn, Microsoft, Samsung and Cisco on brand position, go-to-market strategy and sales performance. He has launched businesses in Fintech, Cleantech, SaaS and marketing platforms. Dan is an award-winning tech journalist who wrote for the Financial Times and Economist Group.

Diana Nye

About Diana

Diana is a Global tech marketing and sales specialist, experienced in delivering results across Client Services, Sales, Bid Management and Social Media Management. She has worked across investment houses and software firms to scale and from start-up; and has developed thriving sales and marketing teams, multi-point EMEA and US Channel programmes.

David Yates

About David

David is not only an entrepreneur but has a wealth of corporate finance experience in fundraising, IPO, MBO’s and turnaround strategy across Europe, Africa, the USA and Asia. David is CEO of 4 Oceans Capital and has built and exited numerous technology businesses, most notably a travel tech platform in China more than a decade ago.

Tom Barton

About Tom

Tom is a global brand positioning expert and a specialist in engagement and comms. He has led communications teams in tech, telco and professional services.

Christian Farrar

About Christian
Christian has an entrepreneurial drive and a passion for business development. Having worked with globally recognised brands in leadership positions, he is keen to further expand his experience in branding, analytics and digital marketing. Christian has graduated with a First Class degree in (BA) Business and Marketing.

Acacia Henry

About Acacia

Acacia is an award-nominated marketer who has launched 2 previous e-commerce businesses. Acacia is skilled in B2B branding and storytelling and experienced in working with social media to drive growth in tech SMEs. She is also a Biochemist at NTU.

Amy Gibbons

About Amy

Amy is a technology analyst and B2B digital marketing specialist who graduated with a first class degree in business management and marketing. She excels in project management, campaign development and leads commercial growth.

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