Unlocking your brand potential

We believe people are more confident, capable and creative when they believe in their story.

For tech companies this poses a huge challenge as often the story is complex – either because of the engineering or the articulation. 

As tech entrepreneurs, CMOs, communication consultants and journalists – we know how transformational it is to have the right story for the brand – but more importantly, the team. 

We’re passionate about how your message engages your customer. For tech companies this can be a challenge.  How do you achieve the balance between getting out all the information you want to share without overwhelming them with features and jargon?

Even in the digital era, people buy from people.  They want to know the story of your company, its people, its values and what makes it unique.  They want to understand your approach to solutions and the difference you’ll make in helping them achieve their success.

As CMOs who love to drive growth stories, we get excited when we meet niche or complex challenges in brand storytelling or marketing & sales team performance.  

We’ll help you tell the story of your company and get you asking the kinds of questions that encourage dialogue and make your clients say,

“oh yeah, these people get us”.

Our Values

We’re an experienced team of scale-up entrepreneurs, FTSE sales and marketing leaders and technology journalists. We all appreciate creativity to engage, delivering with precision and including rather than excluding people in all we do.


We got into marketing and media because we love to create and engage. We are entrepreneurs and marketing leaders who drive our business connecting people, passion and ideas.


We love to get laser-focused on the intellectual challenges we get. We feed off interesting work and get excited when something looks harder than usual.


We’re committed to not only including all walks of life in our teams and projects, but ensuring everyone can understand a company’s value proposition.

A brilliant team dynamic.
A great intellectual challenge.
We love what we do.

We love to work with people who can create and deliver across disciplines in marketing, sales and technology growth strategy

Here’s Our Story


After a record year despite the pandemic, Tollejo increases its team and broadens practices to include pharma and healthtech


Tollejo gains traction in the venture capital space, securing its own portfolio venture marketing deals and launches its own accelerator, Growth Runway


Tollejo moves into go-to-market for Fintech and Deeptech, AI, Cyber, marketing transformation and product delivery


Erbut rebrands messaging and growth consultancy Tollejo for enterprise tech firms. We include CMO and go-to-market advisory. Erbut Media Training splits off as a separate company


Erbut starts to deliver messaging programmes tech companies. Launches Blue Chip enterprise-tech bid advisory service covering Europe to engage clients in first five seconds


Media training service receives many requests for help with media messaging. Launches messaging and brand-advisory services


Dan Ilett establishes Erbut Media to produce special reports and business-tech and sustainability white papers after writing for the Financial Times and the Economist Intelligence Unit. Launches media training service for execs who will appear in mainstream media

Team Tollejo

Dan Ilett

About Dan
Dan is an expert in global technology brand marketing and sales. He has advised IBM, Google, LinkedIn, Microsoft, Samsung and Cisco on brand position, go-to-market strategy and sales performance. He has launched businesses in Fintech, Cleantech, SaaS and marketing platforms. Dan is an award-winning tech journalist who wrote for the Financial Times and Economist Group.

Diana Nye

About Diana

Diana is a Global tech marketing and sales specialist, experienced in delivering results across Client Services, Sales, Bid Management and Social Media Management. She has worked across investment houses and software firms to scale and from start-up; and has developed thriving sales and marketing teams, multi-point EMEA and US Channel programmes.

David Yates

About David

David is not only an entrepreneur but has a wealth of corporate finance experience in fundraising, IPO, MBO’s and turnaround strategy across Europe, Africa, the USA and Asia. David is CEO of 4 Oceans Capital and has built and exited numerous technology businesses, most notably a travel tech platform in China more than a decade ago.

Tom Barter

About Tom
Tom is a strategic customer-centric marketeer with a strong background in sustainable B2B growth, across technology, SaaS and cybersecurity sectors. With both agency and in-house experience, he delivers creative and engaging value-add marketing programs which are fast paced and results driven.

Nicole Dixon

About Nicole
Nicole is a Venture Analyst with a keen interest in analytics and data. She has worked in digital marketing in travel, health and telco, sales, coordination and administration. Nicole graduated from De Montfort University with a First-Class BA in International Marketing and Business.

Roberta Verbaite

About Roberta

Roberta’s forte is ensuring that a business has the best working processes and culture in place. Roberta achieves this by creating and leading operations and finance functions that respect the delicate balance between the needs and the culture of the business, whilst seeking to install a solid sense of financial responsibility and to maximise profits.

Christian Farrar

About Christian
Christian has an entrepreneurial drive and a passion for business development. Having worked with globally recognised brands in leadership positions, he is keen to further expand his experience in branding, analytics and digital marketing. Christian has graduated with a First Class degree in (BA) Business and Marketing.

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