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Our Story


Tollejo provides growth research, advisory and coaching to premier B2B firms in the Fortune and FTSE leagues. 

We are entrepreneurs who have built and sold businesses. We are former journalists who write the comms strategies for critical events. And we are the creatives behind some huge brand storytelling projects.

Tollejo was founded by Dan Ilett and David Yates to bring their extensive knowledge of B2B growth to leaderships teams, entrepreneurs and investors. 

Meet the Team


Dan Ilett

About Dan
Dan is an expert in global technology brand marketing and sales. He has advised IBM, Google, LinkedIn, Microsoft, Samsung and Cisco on brand position, go-to-market strategy and sales performance. He has launched businesses in Fintech, Cleantech, SaaS and marketing platforms. Dan is an award-winning tech journalist who wrote for the Financial Times and Economist Group.

David Yates

About David

David is not only an entrepreneur but has a wealth of corporate finance experience in fundraising, IPO, MBO’s and turnaround strategy across Europe, Africa, the USA and Asia. David is CEO of 4 Oceans Capital and has built and exited numerous technology businesses, most notably a travel tech platform in China more than a decade ago.

Tom Barton

About Tom

Tom is a global brand positioning expert and a specialist in engagement and comms. He has led communications teams in tech, telco and professional services.

Acacia Henry

About Acacia

Acacia is an award-nominated marketer who has launched 2 previous e-commerce businesses. Acacia is skilled in B2B branding and storytelling and experienced in working with social media to drive growth in tech SMEs. She is also a Biochemist at NTU.

Ben Hunt

About Ben

Ben is a communications director and consultant as well as a former Financial Times business writer. Ben has 15+ years of experience in corporate communications across tech, telecomms and renewable energy.

A brilliant team dynamic.
A great intellectual challenge.
We love what we do.

Fancy working with us? We’d love to hear from you. 

We look for grounded people who want to excel and enable those around them to progress and be confident. 


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