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As consumers, we know when service fails…

This is how the pizza arrived.

On opening the box, my dull-man senses told me something was off with this one.

Ingredients kettled into the north wing could only mean one thing.

Mickey the moped rider was in fact Batman, and he had bounced across the roofs of South East London to deliver my cheese and tomato exodus on bread.

Armed with only my iPhone, I messaged the delivery company, who blamed the restaurant. I then emailed the restaurant who blamed the delivery company.

They pointed the finger at each other for a while, but eventually I got a refund.

So what is my tenuous link to something LinkedIny?

As consumers, we instantly know when service experience is off.

But as businesses, we don’t – especially when service is invisible – as is most outsourced cloud and SaaS technology.

If the pizza chef knocked on your door, told you’d had your pizza, it tasted good and you loved the service – you’d think he was mad.

But that’s exactly what happens with enterprise technology. The vendor tells you – you’ve had your service, it went well and you can relax.

All the time, users could be experiencing slow, intermittent service and you’d never know they were to blame because you can’t see the result.

You have no idea.

So if you’d like to find out how your IT services are really performing, check out Hortium. It uses AI to make your business invisibles visible.

It won’t get you pizza, but it will tell you where your service providers are failing you and who to point the finger at.

Hortium has received awards from NVIDIA Microsoft, Amazon and SAP.

But none from the Mickey-Batman-restaurant chain yet. Although we are trying.


Dan is an expert in global technology brand marketing and sales. He has advised IBM, Google, LinkedIn, Microsoft, Samsung and Cisco on brand position, go-to-market strategy and sales performance. He has launched businesses in Fintech, Cleantech, SaaS and marketing platforms. Dan is an award-winning tech journalist who wrote for the Financial Times and Economist Group.

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