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We help B2B brands to optimise their sales

Research  |  Strategy  |  Communications 

Who we’ve worked with:

Building Trust

Is your message good enough?

Tollejo is a growth, sales and marketing company for B2B firms. We provide customer research, propositions messaging, sales enablement and marketing support.

We simplify messages for complex industries, such as tech, finance, energy, engineering and science.

We ourselves are entrepreneurs, CEOs and seasoned leaders in sales and marketing for FTSE, privately-owned and mid-size firms.

Our Capabilities

  • Proposition Evaluation

  • Actionable Research

  • Brand Category Creation

  • Messaging and Storytelling

  • Full Funnel Content & Campaigns

  • Competitive Strategies

  • Customer Segmentation

How you get there

Position > Message > Engage

We help you to understand what your customers think of you and what they want. We create the customer proposition and story you need to elevate your position and better serve them. And we help your teams to communicate with customers in new ways in their sales, marketing and experience opportunities.

Position

Message

Engage

Customer Research


Performance vs Opportunity Assessment


Market & Client Strategy

Customer Proposition Design


Brand Messaging

Sales Communications &
Marketing Coaching


Talent, Content & Collateral

How you get there

Position

Message

Engage

We help you to understand what your customers think of you and what they want. We create the customer proposition and story you need to elevate your position and better serve them. And we help your teams to communicate with customers in new ways in their sales, marketing and experience opportunities.

Position

Customer Research


Performance vs Opportunity Assessment


Market & Client Strategy

Message

Customer Proposition Design


Brand Messaging

Engage

Sales Communications & Marketing Coaching


Talent, Content & Collateral

What we’re good at

  • Outstanding Strategic Marketing
  • Entrepreneurial
  • Very Business Savvy

Our Sectors

Client Outcomes

  • Brand Perception

    Sentiment, engagement and public opinion research for a major UK Government Department

  • Know your customer

    Uncovered $213m of opportunities for a B2B FinTech with its existing clients

  • Editorial marketing

    Created a marketing plan and thought leadership content for a Fortune payments company

  • Brand perception

    Conducted competitor research and developed a sustainability narrative for a Fortune data centre company

  • Go to market

    Launched a consultancy arm for a Fortune IT company

  • Sales performance

    Enhanced proposition and sales communications, enabling bigger sales project wins for a platform engineering company

  • Go to market

    Helped a Fortune tech company to create a revenue stream worth $500m

  • Know your customer

    Created a new market message and sales narrative underpinned by customer research for a global mining tech company

  • Editorial marketing

    Created a product market fit and new market message for a PE-backed financial company

  • Sales performance

    Helped a data consultancy to boost sales performance with customer research, branding and sales enablement support

  • Launchpad

    Launched and raised funds for an AI SaaS company

  • Launchpad

    Launched, designed, marketed and raised funds major telco

    Who we are


    We roll up our sleeves and get stuck in to help.

    We’re entrepreneurs who have built and sold businesses. We are media creatives who write brand and comms strategies for global companies. And we are data experts who provide insight, analysis and strategy.

    Tollejo was founded by Dan Ilett, a former journalist and media entrepreneur, and David Yates, former China and tech entrepreneur-turned investor, to bring their extensive knowledge of global B2B growth to leaderships teams, entrepreneurs and investors.

    What do you want to do?


    Contact Us