We improve your


Because there’s always money
on the table…

Our research – from Fortune firms to scale-ups – shows companies with consistent, top-line growth keep strategy simple and articulate with clarity. 

But most companies experience the Potential Gap in at least one area of commercial performance. 

So Mind the Gap

Tollejo improves commercial performance for tech companies worldwide by identifying the potential gap.

We evolve six disciplines – leadership, behaviour, marketing, sales, propositions and customer experience – with research and simple engagements.

We’ve helped clients win bids of $500m. In 2021, we uncovered $92m of hidden opportunities for a handful of brands. 

Our team comprises entrepreneurs, commercial – marketing leaders and ex-global journalists. And we get you – we’ve been in your shoes before.

Your Roadmap to Commercial Performance:

Growth Evolution™

Uncover hidden revenue with our world-class research and advisory programme, Growth Evolution.

Close the Potential Gap and evolve commercial performance across customer experience, propositions, sales, marketing, behaviours and leadership in three steps:


Hold up the Mirror and align to what customers really want through data-driven research 


Design simple engagements to improve clarity, propositions and strategy


Promote adaptive behaviours, digital disciplines and positive leadership


  • Messaging | Thought Leadership | Sales Enablement | Coaching

    “My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

    “Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

    Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”

    – Christine Wyatt, IBM GBS General Manager
  • Messaging | Thought Leadership | Sales Enablement

    “Tollejo nails the brief each time. They take the time to understand our business—and they understand the challenges of landing messaging and positioning in large, matrixed organisations.

    They’ve helped us position service offerings, create thought leadership, and build corresponding sales enablement and marketing materials. The team loves working with them.”

    – Irene Sandler, VP and head of global messaging and portfolio marketing
  • Positioning | Strategy | Go-to-Market

    “I am so impressed at the difference Tollejo made to us. They not only gave us a story we all bought into but a superb go-to-market plan.

    “Differentiation in banking is hard and they really helped us to crack that. Once we had our story and strategy, we drove some amazing results.”

    – Ewan Macleod, Chief Digital Officer
  • Digital Transformation

    “Tollejo was able to take a complex product, turn it into a simple story with a great commercial plan – and implement it.”

    – Iain Gibbons, Customer Director
  • Helping a telco to turbo boost growth

    “Tollejo is like rocket fuel for sales. Win rates go up. They approach growth from the customer perspective, lining up sales and marketing to ensure the brand position is a promise that is met.”

    – Tim Davies, CEO
  • Creative Thinking | Data Precision

    “We knew we had to fight harder outside of the industry to win in new markets. Tollejo has helped us to do that through with some very good work.

    “We love our new position and the category Tollejo helped us with. The process has given us internal alignment so we can be confident in our growth story. It’s invaluable we can fall back on a story the market is now using without having to second guess.

    “The combination of creative thinking and data precision has taken us forward leaps and bounds.”

    – John Milliken, CEO
  • Market Positioning | Growth

    “Members of the Tollejo team have been instrumental in helping us figure out how we position ourselves in the innovation space.

    “Unlike the usual consultancy, their strategies have maintained a fine balance between being creative, business focused and with measurable, data-driven impacts.

    “They have also carried this impressive performance over into their work with our portfolio companies, helping them focus on their market proposition and ultimately driving growth.”

    – Chris Semple, BBVA Global Lead, Innovation, Digital & Data
  • Messaging

    We hired Tollejo to help define the brand and communication strategy for Moonfare, the digital platform that allows individual investors to invest into some of the best private equity and venture capital funds that were previously only available to institutions.

    These investments are complex and not for everyone. For qualified investors there are multiple very strong arguments for the asset class and the Moonfare platform – too many in reality to communicate them with clarity and consistency across our different channels.

    In a thorough and engaging process Tollejo helped us to develop a clear architecture for brand and messaging that we were able to implement with in-house resources across all relevant content and media channels as well as in the interactions of partnerships and investor solutions teams.

     – Yuri Narciss, Managing Director

    Growth Evolution Components

    The Mirror

    Find what customers want and where money is left on the table as we hold up the mirror to your performance

    Your Market Message

    A message framework for any proposition – brand, category, market position, product or service

    Permission: Win More

    Increase your win rates, change your sales mindset, boost team confidence, tools and storytelling capabilities 

    Traction: Engage More

    Create better engagements with customers and employees with our strategic marketing advisory


    Develop growth-centric, mature behaviours, operating disciplines and decisive leadership


    Assess and develop your leaders for better commercial performance, storytelling and growth readiness

    Our CXO
    Advisory Board

    Our global CXO advisory board comprises leaders in commercial performance who contribute to our Growth Evolution conversations.

    The Superuser Forum

    The Superuser Forum is our community of some of London’s most impressive creative and entrepreneurial leaders.

    The forum addresses challenges and opportunities in growth markets. Our audience comprises CXO decision makers, investors, entrepreneurs, creatives and intrapreneurs. 

    Please contact us if you would like to learn more about the Superuser Forum.

    Get our monthly briefing

    Subscribe to our monthly briefing for summarized global research in commercial performance.

    Contact Us