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Messaging Tactics. 

Brand Positioning | Sales Enablement | Market Communication

Who we’ve worked with:

Do they trust you?

Tollejo specialises in messaging, helping you to build trust and engagement with customers at every experience touchpoint – both online and in-person. We cover brand awareness activities, the sales journey and nurturing existing customer communities. 

We’ve helped some of the world’s best-known brands take products to market, creating growth strategy, communities, sales enablement, communications, research, design, content and media coaching. 

Our Capabilities

  • We build your message and help you to differentiate

  • We write your market communications, content and campaigns

  • We create your brand category and segment your audience

  • We build your proposition. We make your website journey and sales conversations better.

  • We research your customers and find product market fit

  • We show your sales and marketing teams how to be competitive

  • We help you to write and land complex RFPs

  • We create your growth, marketing, sales and communications strategy

How we get you there

Position

Message

Engage

Customer Research


Performance vs Opportunity Assessment


Market & Client Strategy

Value Proposition Design


Brand Messaging


Content plans, communications strategy

Sales Enablement &
Marketing Support


Campaigns, Content & Collateral

How you get there

Position

Message

Engage

We help you to understand what your customers think of you and what they want. We create the customer proposition and story you need to elevate your position and better serve them. And we help your teams to communicate with customers in new ways in their sales, marketing and experience opportunities.

Position

Customer Research


Performance vs Opportunity Assessment


Market & Client Strategy

Message

Customer Proposition Design


Brand Messaging

Engage

Sales Communications & Marketing Coaching


Talent, Content & Collateral

Our Sectors

Client Outcomes

  • Brand Perception

    Sentiment, engagement and public opinion research for a major UK Government Department

  • Know your customer

    Uncovered $213m of opportunities for a B2B FinTech with its existing clients

  • Editorial marketing

    Created a marketing plan and thought leadership content for a Fortune payments company

  • Brand perception

    Conducted competitor research and developed a sustainability narrative for a Fortune data centre company

  • Go to market

    Launched a consultancy arm for a Fortune IT company

  • Sales performance

    Enhanced proposition and sales communications, enabling bigger sales project wins for a platform engineering company

  • Go to market

    Helped a Fortune tech company to create a revenue stream worth $500m

  • Know your customer

    Created a new market message and sales narrative underpinned by customer research for a global mining tech company

  • Editorial marketing

    Created a product market fit and new market message for a PE-backed financial company

  • Sales performance

    Helped a data consultancy to boost sales performance with customer research, branding and sales enablement support

  • Launchpad

    Launched and raised funds for an AI SaaS company

  • Launchpad

    Launched, designed, marketed and raised funds major telco

    High impact workshops…

    Tollejo is led by Dan Ilett, a former business and tech journalist (FT, Economist Group, Daily Telegraph, CNET) who went on to launch Coindesk (the world’s biggest crypto news site ) and Greenbang (now The Global View), a first mover in sustainable compute research and insight.

    He’s been a FTSE commercial director (Virgin Money and Thomas Cook Money) and led the UK-China TechHub for the British Government during the golden era of trade.

    Dan writes and edits The Executive Summary – the cutting-edge, the challenge and the essential summarised for CEOs and entrepreneurs. Through Tollejo Ventures, he invests and contributes to a portfolio of technology business projects.

    What do you want to do?


    Contact Us