Growth by Story…

Tollejo is a global marketing strategy consultancy.

We design stories that drive growth, leadership and engagement. We enable sales and marketing teams.

We’ve worked the biggest brands in global technology, helping to land deals worth $500m through our programmes…

You should come and work with us too.

Clients:

The challenge companies face

Tech companies struggle to articulate value, so engaging people is hard. The average person – including your customers – consumes at least 34 gigabytes* of information per day.

To stand a chance of grabbing mindshare, you need:
• A brilliant story that answers ‘so what?’
• A solid route to market growth
• A value mindset and fearless teamwork
• Awesome content

*Research from the University of California – San Diego

We can help you with…

Your Story

• Hold up the mirror on your marketing
• Research and analysis
• Brand position
• Market message
• Thought leadership content

Your Growth

• Go to market strategy
• Packaged offerings
• Product marketing & sales content
• Marketing Plans
• Sales Enablement

Your Teams

• Marketing (brand, lead, account, employer, comms)
• Campaign design
• Content strategy
• Graphics & UX

The Global View

We have global experience in marketing, media and commercial leadership. We have created global brand strategy, advertising and client engagement campaigns for some of the largest companies in the world.

We have led marketing and commercial growth in FTSE and Fortune companies. And our journalists have covered stories for global media organisations.

Testimonials


  • Messaging | Thought Leadership | Sales Enablement | Coaching
    “My sales and client relationship teams were underperforming. Poorly written proposals, poorly prepared teams, inadequate understanding of client requirements – all culminating in losing business.

    “Dan and the team helped us with this. They used simple techniques focused on the client first to hold the mirror up to us about how bad our interactions were.

    Has it worked? You bet – win rates are up. Well-prepared teams are happier and more confident… and certainly more buyable for our clients.”
    – Christine Wyatt, IBM GBS General Manager
  • Messaging | Thought Leadership | Sales Enablement
    “Tollejo nails the brief each time. They take the time to understand our business—and they understand the challenges of landing messaging and positioning in large, matrixed organisations.

    They’ve helped us position service offerings, create thought leadership, and build corresponding sales enablement and marketing materials. The team loves working with them.”
    – Irene Sandler, VP and head of global messaging and portfolio marketing
  • Positioning | Strategy | Go-to-Market

    “I am so impressed at the difference Tollejo made to us. They not only gave us a story we all bought into but a superb go-to-market plan.

    “Differentiation in banking is hard and they really helped us to crack that. Once we had our story and strategy, we drove some amazing results.”

    – Ewan Macleod, Chief Digital Officer
  • Digital Transformation

    “Tollejo was able to take a complex product, turn it into a simple story with a great commercial plan – and implement it.”

    – Iain Gibbons, Customer Director
  • Helping a telco to turbo boost growth

    “Tollejo is like rocket fuel for sales. Win rates go up. They approach growth from the customer perspective, lining up sales and marketing to ensure the brand position is a promise that is met.”

    – Tim Davies, CEO
  • Creative Thinking | Data Precision

    “We knew we had to fight harder outside of the industry to win in new markets. Tollejo has helped us to do that through with some very good work.

    “We love our new position and the category Tollejo helped us with. The process has given us internal alignment so we can be confident in our growth story. It’s invaluable we can fall back on a story the market is now using without having to second guess.

    “The combination of creative thinking and data precision has taken us forward leaps and bounds.”

    – John Milliken, CEO
  • Market Positioning | Growth

    “Members of the Tollejo team have been instrumental in helping us figure out how we position ourselves in the innovation space.

    “Unlike the usual consultancy, their strategies have maintained a fine balance between being creative, business focused and with measurable, data-driven impacts.

    “They have also carried this impressive performance over into their work with our portfolio companies, helping them focus on their market proposition and ultimately driving growth.”

    – Chris Semple, BBVA Global Lead, Innovation, Digital & Data

    The Tollejo Difference

    Creative permission

    Work on losing your anxiety and you will naturally be more creative. We believe everyone creates their best when they have the least anxiety around them.

    We ‘get you’

    Our team of of scale-up entrepreneurs, FTSE marketing leaders and tech journalists have worked in our clients shoes before – and clients constantly tell us, ‘you just get us’

    Inclusivity by simplicity

    Technology should be understood by everyone. We believe in using common language so your message is inclusive for all to understand.


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    Growth by Story

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